China Textile City Textile Fabric Upstream and Downstream Industry Chain Docking Meeting, Spring and Autumn Textile Expo, the 4th China Textile New Materials Exhibition... Since this year, exhibitions with a larger scale and far-reaching influence have been successfully held in Keqiao The convention and exhibition industry is ushering in new opportunities for development. With the vigorous development of a series of textile industry exhibitions, non-textile industry exhibitions are in the ascendant, and consumer exhibitions leading the consumption trend are gradually starting, and Shaoxing International Convention and Exhibition Center is put into operation. to develop new heights.
"Four Meetings": linking upstream and downstream, building a bridge between merchants and customers
"Before the matchmaking meeting started, customers have already come to negotiate." "The whole matchmaking meeting has been busy, and I have talked with three or four potential customers in one go." "Thanks to the organizer for helping us match up in advance. Suppliers in demand, let us negotiate with half the effort..." This is the China Textile City Textile Fabric Upstream and Downstream Industry Chain Docking Meeting - Selection of Good Fabrics Special Event held in November. Buyers and suppliers expressed their appreciation for this event evaluation of. The exhibition changed the traditional mode of "suppliers participating in the exhibition and buyers visiting". Matching leads to efficient docking. A total of nearly 60 cooperation intentions were reached in the whole matchmaking meeting, and a beautiful answer sheet was handed over.
This year, Keqiao also held several matchmaking meetings with novel forms and remarkable results, effectively shortening the distance between the upstream and downstream of the textile industry. In the special session of the matchmaking curtain fabric industry, 20 Keqiao high-quality enterprises held a joint exhibition of products. The event invited 120 guests and professional purchasers including relevant business associations, enterprises, and dealers in Hubei and surrounding provinces and cities to participate in the negotiation, and 80% of the transactions were achieved on the spot. single, with a turnover of 1.5 million yuan. The event was simultaneously broadcast live online on WeChat and Douyin platforms, with over 32,000 views. In the special event of the finishing industry after the matchmaking meeting, more than 60 finishing factories from Zhuji, Xiaoshan, Suzhou, and Keqiao participated in the exhibition, attracting 500 trading companies to come to the matchmaking. According to feedback from exhibitors, each exhibitor can obtain an average of 30 buyer business cards and reach 5 intentional orders, effectively expanding the upstream and downstream "circle of friends" and increasing social attention to the industry.
In addition to promoting products through the exhibition, this year, Keqiao District also held the first Shaoxing Keqiao exhibition promotion meeting in Shanghai to introduce the booming Keqiao exhibition industry to the world. The activity attracted more than 30 well-known exhibition companies in the industry, such as Shanghai China Trade Munich Exhibition, Mio Exhibition, and Koelnmesse Germany, and signed an on-site signing for the establishment of TSCI International Textile Supply Chain Expo (Shaoxing Station) in Keqiao. It is foreseeable that more and more high-end exhibitions will be held in Keqiao in the future.
"Six Exhibitions": Prosper Textile Industry Silk Road Cloud Global Exhibition
Build a fashionable and high-end large booth, show the new style of the international textile capital, promote the new exchange of technology in the industry, and promote the "zero distance" of the docking of merchants... The 24th China Shaoxing Keqiao International Textile Expo (Autumn) in 2022 just ended last month At the event, nearly 800 companies gathered together, covering the entire industrial chain of the textile industry, attracting buyers from all over the world to choose fabrics and exchange cutting-edge technologies, contributing Keqiao's strength to the development of the textile industry and providing a link for the growth of textile trade platform.
This year, relying on the Shaoxing International Convention and Exhibition Center that has been put into operation, Keqiao District has brought a larger and richer spring and autumn textile expo. Taking this year's Autumn Textile Expo as an example, the booth area reached 41,000 square meters and 2,100 booths were set up, which has greatly improved compared with the 26,000 square meters and 1,315 booths of the exhibition in the same period last year. In addition, there are many highlights at the Textile Expo, such as the linkage of the "Nine Exhibitions" in the Autumn Textile Expo, which brought fashion design, service trade, scientific and technological achievements, etc., making the Textile Expo not only a place for textile enterprises to acquire customers and The trend vane has also become a platform for the industry to explore the future development direction and exchange technological innovations.
This year, Keqiao District actively launched the "Cloud Exhibition" to help local textile products go abroad and go to the world more conveniently. "Silk Road Keqiao·Live Global" Keqiao Cloth Merchant Cloud Expo is an exhibition held for the first time in 2020. At present, it has successively joined hands with Vietnam, France, Turkey, the United Kingdom, and Germany to deduce the story of cloud economic and trade interconnection. This year, the Keqiao Cloth Merchant Cloud Expo set sail again and entered Italy, Indonesia, and Dubai, and upgraded from the original "pure fabric" explanation form to "fabric clothing" display. The form of "show now, buy now" creates a new live broadcast sales model of fabrics, which further deepens the cooperation in the textile and garment industry at home and abroad, and promotes the complementary advantages, sharing and win-win situation of the fashion industry.
In August this year, the 4th China New Textile Materials Exhibition was held in Keqiao District. The three-day exhibition attracted more than 13,000 people from textile upstream raw material enterprises, downstream fabric and processing enterprises, clothing brand merchants and professional buyers, and more than 120,000 people watched the live broadcast of the exhibition, promoting further attention and development of new textile materials.
The introduction of new exhibitions, the exhibition industry is making great strides
On November 24, the 100th China Electronics Fair - International Components and Information Technology Application Exhibition was held in Keqiao, with an exhibition area of 13,000 square meters. Over 300 high-quality exhibitors concentrated on displaying basic components, Advanced product technologies in popular fields such as automotive electronics, 5G Internet of Things, sensors, and industrial electronics provide "acceleration" for industry innovation and upgrading.
This year, in addition to successfully hosting exhibitions such as the Textile Expo and Cloud Business Exhibition, which have become the "golden business card" of the city, Keqiao District is also actively introducing new exhibitions to boost the exhibition industry to a new level. It is reported that this year, Keqiao District has launched the China Shaoxing Functional Textile Expo, the 10th China (Zhejiang) Arts and Crafts Exposition, the 2022 Zhejiang Excellent Cultural and Creative Products and Award-Winning Tourism Commodities Exhibition, and the 2022 Shaoxing Huaxia Home Fair (Summer) , "Science and Technology China" Textile Science and Technology Achievement Exhibition, "Keqiao Optimal" Achievement Static Exhibition, China Shaoxing Keqiao Textile Accessories Finishing Exhibition, the 100th China Electronics Fair and other new exhibitions. In the future, 2022 China (Shaoxing) will also be held Exhibitions such as the International Tea Industry Expo and the 2022 China Design Smart Manufacturing Award Design Exhibition have opened more exciting exhibitions in Keqiao District, showing the latest styles of various industries and injecting strong impetus into urban development.